Order summary
$47today
One payment. Nothing recurring. Digital book and tools available instantly in your Bandley Way library.
Backed by the 30-day keep-the-book guarantee
Read it. Use the tools on your product. If it wasn't worth $47, email [email protected] within 30 days and we'll refund you. You keep the book and all 5 companion tools.
Read it. Use the tools on your product. If it wasn't worth $47, email [email protected] within 30 days and we'll refund you. You keep the book and all 5 companion tools.
On It's the Product, Stupid
“Your reputation grows when you deliver something worth talking about. Drawing on Jay Elliot’s experience working with Steve Jobs, Jay Elliot and Keith Bresee offer practical tools for understanding your customers, simplifying their experience, and creating lasting value. A powerful read for entrepreneurs who want to build products people love and recommend.”
More praise for It's the Product, Stupid
“Fascinating work that both validates the Jobs/Apple mystique while demystifying it at the same time. Interesting and inspiring insights almost by the page. Great read for all of us working to keep our visions married to the details.”
“Steve Jobs is a revolutionary leader and thinker who has been written about by many people. But for the first time in It’s the Product, Stupid, Jay Elliot brings a deep insight and insider perspective of Steve Jobs’ unique product creation style, which has forever changed our everyday lives and the world around us.”
Everything included
One payment. Nothing recurring. Your digital book and five companion tools are available immediately in your Bandley Way library.
The book · Digital edition
50 years of product judgment from inside Apple, IBM and Intel… written as a letter to one founder. Every chapter opens with something Jay watched happen from a few feet away, tells you plainly what it teaches, then gives you the work.
“Don't trust anyone over forty… except Jay.”— Steve Jobs
Companion tool 1 of 5 · Included
15 statements across 3 columns: the product, the experience around it, the marketing. Answer from what you've observed and compare the result. It gives you a place to investigate first… and a way to stop treating every theory as equally likely.
Companion tool 2 of 5 · Included
A completed fictional product diagnosis to follow. See a lawn-mower company move from an assumption to customer evidence, change its decision, and return to the product. The people and results are invented; the example shows you how to do the work.
Companion tool 3 of 5 · Included
What to check when the evidence points to marketing. Define the person you need to reach, make the offer understandable, inspect the route to purchase, and set up a limited test before buying more attention.
Companion tool 4 of 5 · Included
Jay's 10 principles, formatted for the kitchen table. Put them where you'll see them. Read them until they annoy you.
Companion tool 5 of 5 · Included
The fifteen-minute worksheet. Answer the four questions, look at what your presentation communicates, decide what to cut, and put the product into one clear sentence. A place to start… and to return to after you make a change.
“Why join the navy if you can be a pirate?”
Steve Jobs