It's the Product, Stupid
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“Don't trust anyone over forty… except Jay.” — Steve Jobs
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It's the Product, Stupid — Book Bundle + 5 Companion Tools
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$47.00
Yes, add the Field Kit to my order · $37
Everything the book asks you to write down, at full size, ready tonight.The book asks you to answer in ink. "Short is fine. Vague is not." The Field Kit is what you answer on: all 13 tools at full size. The worksheets are fillable, so you can type straight into them, and printable, so you can spread them across the table next to the product. Here's what happens next. Tonight you open the kit and print the Constraint Finder. Saturday the Product Review is on the table beside your product and you're writing in the boxes instead of drawing them. Sunday night the page is filled in. Monday it's in front of the room. And the page that keeps it going: the weekly Review Meeting agenda. The weekend gives you your first review. The agenda is how you have the 2nd one, and the 20th. Delivered inside your Bandley Way account the moment you check out. $37, once. Nothing recurring.
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It's the Product, Stupid — Book Bundle + 5 Companion Tools1$ 47.00
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Order summary

  • The book · digital + physical$47
  • 10-Minute Constraint FinderIncluded
  • First Yard FileIncluded
  • The Honest ExitIncluded
  • The Manifesto TenIncluded
  • The Product ReviewIncluded
Book bundle + 5 companion tools

$47today

One payment. Nothing recurring. Digital book and tools available instantly in your Bandley Way library. The physical edition is included when it ships.

Backed by the 30-day keep-the-book guarantee

The 30-day keep-the-book guarantee.

Read it. Use the tools on your product. If it wasn't worth $47, email [email protected] within 30 days and we'll refund you. You keep the book and all 5 companion tools.

Everything included

Here's everything you're getting today.

One payment. Nothing recurring. Your digital book and five companion tools are available immediately. Your physical edition is included when it ships.

The book · Digital + physical editions

It's the Product, Stupid

50 years of product judgment from inside Apple, IBM and Intel… written as a letter to one founder. Every chapter opens with something Jay watched happen from a few feet away, tells you plainly what it teaches, then gives you the work.

“Don't trust anyone over forty… except Jay.”— Steve Jobs
$47

Companion tool 1 of 5 · Included

10-Minute Constraint Finder

15 statements across 3 columns: the product, the experience around it, the marketing. Answer from what you've observed and compare the result. It gives you a place to investigate first… and a way to stop treating every theory as equally likely.

Included

Companion tool 2 of 5 · Included

First Yard File

A completed fictional product diagnosis to follow. See a lawn-mower company move from an assumption to customer evidence, change its decision, and return to the product. The people and results are invented; the example shows you how to do the work.

Included

Companion tool 3 of 5 · Included

The Honest Exit

What to check when the evidence points to marketing. Define the person you need to reach, make the offer understandable, inspect the route to purchase, and set up a limited test before buying more attention.

Included

Companion tool 4 of 5 · Included

The Manifesto Ten

Jay's 10 principles, formatted for the kitchen table. Put them where you'll see them. Read them until they annoy you.

Included

Companion tool 5 of 5 · Included

The Product Review

The fifteen-minute worksheet. Answer the four questions, look at what your presentation communicates, decide what to cut, and put the product into one clear sentence. A place to start… and to return to after you make a change.

Included

“Why join the navy if you can be a pirate?”

Steve Jobs
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